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Our recent projects include:

Sales Agency Workshop & KPI Refinement


The Challenge: Large global manufacturer was interested in understanding how sales agencies focus on their brands and prioritize time to achieve manufacturer's objectives.


The Solution:  Conducted workshop with manufacturer's sales division on the history, infrastructure and compensation of U.S based sales agencies.  Reviewed and refined client's KPI’s to make each more focused and dynamic while building sales agencies incentives around manufacturer's objectives to reward desired behavior.


The Result: Manufacturer met with Senior Management of Sales Agency reviewing new KPI’s to get support and institute within their entire field sales force. The new refined KPI’s and incentive program have resulted in increased focus and achievement of manufacturer's objectives.  

Assist Canadian Firm in U.S. Product Launch


The Challenge:  Canadian company was interested in expanding their brand to the U.S.  after achieving success in the Canadian market. Past expansion attempts to the U.S. utilizing representatives had been unsuccessful and no clear strategy had been established in launching in the United States.

The Solution:  Met with President and CEO to determine the expansion based on CDI of category.  Changed strategy to be more account specific focused vs. geographical, allowing organization to interview and hire local sales agencies to accomplish this goal. Total SKU mix was reduced to focus on "top ten" items within their brand and instituted shopper marketing programs.

The Result:  Retailers have now embraced new direction and have begun to authorize the brand. New innovations of products are being introduced in new categories allowing growth in a segment not previously entered.

Management Consulting to the Consumer Packaged Good Industry

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